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Everything we use to talk about Agentfy.ai lives in this section: the strategy, who it's for, the words we use, the creative direction, the visual kit, and the website. Read this page first to get oriented, then jump to whatever you're working on.

The essentials

Four things sit under everything we make:

  • The idea to land. The future already works for you, and all you did was plug in Agentfy.ai.
  • The tagline. Plug in the future.
  • The hero is the human, never the AI. Show someone relaxed and free while the agents work in the background.
  • The positioning, in one line. An AI agent for every store: grounded in your catalog, connected to your CMS, and billed by usage instead of by always-on bots.

Palette:

Brand Primary#5FC8EE
Brand Secondary#4FA3D1
Warm Gold#EBCDA3
Soft Coral#E5A26B

Remember just these and you can already make something that feels right.

The map

The section runs like a funnel, from why we exist down to where it all ships. Read it top to bottom the first time; after that, go straight to what you need.

PageWhat it answersGo here when you're
Mission & marketWhy we exist, the problem, the market, the unlocksetting strategy, pitching investors, scoping the product
AudienceWho it's for, and why the human is the herotargeting, casting, writing for a specific reader
MessagingThe exact words: taglines, value props, key messages, do/don'twriting any copy, ads, emails, decks
Story & creativeThe narrative, tone, scenes, and generation promptsmaking video or images, briefing creatives
Brand kitPalette, gradients, downloadable Tailwind/CSS tokensdesigning or building anything visual
WebsiteThe marketing site, section by sectionbuilding or editing the site

Not sure where to go?

Whatever you make, it should leave one feeling: plug in, and the future already works for you. When something feels off-brand, it's usually because it lost the human as hero, the single idea, or the tagline.