Audience

Who we're talking to, and who gets to be the hero. This is the casting guide for every asset. For the words they say, see Messaging; for the world they live in, see Story & creative.

Our hero is not the AI. The hero is the human.

A real person sells the product. Agentfy.ai just works in the background.

This is the single most important casting rule for everything we make: never make the technology the hero. The agent is invisible. The human — relaxed, smiling, living their life — is the star.

Hero №1 — The Human

He

Small-business owner · 28–45

Sells a product or service. Lives a real life — while the store runs itself.

She

Small-business owner · 28–45

Same hero, different face. Calm, in control, free — because everything works for her.

Who he is

Not a programmer. Not an AI engineer. Not a CEO. He is a small-business owner:

• Shopify store · Etsy seller · Amazon seller
• Dentist · Realtor · Coach · Agency owner

Age 28–45.

How he looks

Not a "businessman in a suit." More Pixar — always relaxed, smiling, and he has a life:

• ☀️ drinks coffee
• 🌴 travels
• 👨‍👩‍👧 plays with the kids
• 🏄 surfs
• 🏡 relaxes at home

…while everything works by itself.

"I didn't hire a team. I plugged in Agentfy.ai — and got my life back."

This is a very strong image

The emotion we sell is freedom. Show the person enjoying life; the work happening on its own in the background. The product is felt, never seen.

Hero №2 — The Agents

Most companies draw robots. We don't.

Our agents are digital creatures — somewhere between Pixar · Wall‑E · The Jetsons · Apple Emoji. Not "robots" — helpers. Each one is always happy, loves to work, and is always doing something: one answers customers, one packs orders, one analyzes data, one writes emails, one talks to suppliers.

The Assistant

Answers & helps

Friendly, attentive, always smiling — the agent customers meet first.

The Doer

Packs & ships

Energetic, hands-on — the agent that gets real things done in the background.

The cast

Each agent has its own character — a real little team working for the human, around the clock.

🙂

Support

Customer care

Always smiling. Loves people. Wears a headset.

😎

Sales

Closing deals

Fast. Confident. Loves to close.

🤓

Research

Data & insights

Glasses. Tablet. A book.

💪

Logistics

Orders & shipping

Carries boxes. Very energetic.

🧐

Finance

Numbers & order

Calm. Loves order.

Casting the agents

Draw digital creatures, not robots — warm, expressive, Pixar/emoji-friendly. Always cheerful, always mid-task, each with a clear personality. They serve the human; they never steal the scene.

How to portray the hero (every clip & still)

✅ Do	❌ Don't
Relaxed, smiling, sunlit, living life	Suits, ties, "serious businessman"
Pixar-warm, human, hopeful	Cold offices, stress, hustle
The store/work runs in the background	Dashboards / screens as the hero
The human is the star	Robots / AI as the star

Use the Story & creative prompts and the Brand kit palette. Every frame should make a viewer think: "That could be me — free, while it all works."